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Nokian Tyres

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Strategy

Nokian Tyres – from tyre manufacturer to saving lives

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From Nordic, Alpine, and North American drivers to proactive safety advocates.

We helped Nokian Tyres shift from a traditional manufacturer of rubber tyres to a data-powered service brand, saving lives. Through the development of a laser scanner that assesses tyre condition as drivers pass over it - sending real-time SMS alert, warning about compromised breaking distances and personalised tyre offers - Nokian turned road safety into a meaningful service. The result? 60 million first-party data contact points annually, a smarter customer journey, and a business model driving growth. In 2024 alone, net sales rose nearly 10% to €1.29 billion

- From tyre manufacture to saving lives

- 60 million first-party data contact points annually

- Net sales rose nearly 10% to €1.29 billion

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