Koskenkorva Vodka

Koskenkorva (part of Anora Group) wanted to tell consumers that they are number one sustainable spirit company in the world.

We helped Koskenkorva reach their desired position, not by claiming it, but by action and created the world's first climate-positive vodka - not just a sustainable choice, but a worlds first groundbreaking one. Capturing more than 640 mill tons of Co2 annually through regenerative farming methods. The equivalent of what a mid-sized European town uses annually. The result? A globally awarded vodka, stealing - for the first time massive market share from biggest rival Finlandia, circular economy LCA model - and a standout brand driving over 16% of Anora’s spirits revenue, with sales reaching €36 million